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Compare My Coach Terms and Conditions 

(Latest version January 2023)


Terms & Conditions

Please read the Terms of Use thoroughly before using our site. By using our site, you indicate that you accept the Terms of Use. Please do not use our site if you do not agree to these Terms of Use. By accessing or using our site you agree to be bound by these terms and conditions (“Terms of Use”).

You are a “customer” using “our site” (“”) to obtain prices for vehicle hire from partners. Customers must be over the age of 18. “Partners” are private hire companies that provide travel services. By submitting a ‘request a quote’ form, customers consent to Compare My Coach selling their shared details/data to chosen third party partners.

Information about us

Our site is operated by Optimo Agency Limited, trading as “Compare My Coach” (“we”, “us”, “our”,  “””). We are registered in England under company number 12692669 and have our registered office at Flint Glass Works, G07, Jersey Street, Manchester, M4 6JW.

We are the data controller for the purpose of the EU General Data Protection Regulation (GDPR) May 2018 and we will be bound by the Privacy Policy in relation to the storage and use of your personal data.

We are a search facility for Customers looking to hire a Coach and/or Minibus, and an advertising service for Partners. We do not own, inspect or provide content for any of the Partners advertised on our site. Where you see photographs or videos we do not warrant that we have conducted any inspection of the vehicles. Advertisers shall be responsible for ensuring that it has all necessary rights, licences and authorisations to operate on a private hire basis.

Except in relation to quotations allowing online bookings between Partner and Customer, we have absolutely no involvement in the booking process or transaction. We make no claims as to the quality, safety or legality of any of the Partners advertised. Neither can we confirm the accuracy of the advertisements of their content. It is the sole responsibility of the Partner to be eligible to hire the vehicle and the sole responsibility of the Customer to pay for the hire directly with the Partner. Partners should provide their terms and conditions to the Customer and the Customer must make it their responsibility to read those terms.

Material on our site

All copyright, database rights, trademarks and design rights in our site and in the material published on it belong to us, our Licensors or our Advertisers.

You may download material from our site or share any corresponding communication for the sole purpose of using our site, but you must not copy, transmit, modify, republish, save, pass off or link to any content or material on our site without our prior written consent.

Partners, Customers or any other person shall not use our site for any marketing or advertising purposes which are not permitted by us. Any such use of our site shall, at our discretion, result in us refusing to list the partner and/or discontinuing the ability of the person infringing this provision from using our site.

Your safety

Consideration should always be given to the nature of quotations and contracts transacted on the Internet, and the risks involved. Direct contact between Partners and Customers in relation to a booking may not occur and so you must therefore proceed with care and judgement when using our site. It is the responsibility of the Customer to check directly with the Partner if they are unsure about any arrangements of the booking.

Customer Claims

Any contract for the hire of any vehicle through is directly between a Partner and a Customer (each a “Booking Contract”) and we are not a party to that contract.

In recognition of this, you acknowledge that any claim you may have that is in any way connected with a dispute you have with a Partner on our site must be brought directly against that Partner and not against us.

If you make a booking using our site, you agree to the terms of the booking contract with the Partner together with Compare My Coach’s Cancellation and Refund Policy, our Privacy Policy and these Terms of Use.

Although we may provide the platform to enable such bookings, we are not responsible for the payment solutions themselves and we are not a party to the contract between a Customer and a Partner. A Customer shall not hold us liable for any losses suffered as a result of making a payment to a Partner.

You agree to indemnify and keep us indemnified from and against any and all claims, actions, proceedings, damages, losses, liabilities and expenses (including legal fees) suffered arising out of or in connection with your use of our site.

Cancellation and Refund Policy

During the normal course of business it is likely that there will be occasions when the Customer may need to cancel their booking.

If the Customer does have to cancel a booking:

  • Cancellations should be managed directly with Partners. We take no responsibility for related charges and cite Partner terms and conditions for resolution.

  • We encourage Customers to check their travel insurance as depending on their reasons for cancelling the Customer may be covered by their policy. For instance, “Acts of God” such as flooding, heavy snowfall or illness may all be covered in their policy.


If the Partner needs to cancel a booking:

  • Refer to your own Terms & Conditions for resolution.


Our limitation of liability and responsibility

We act merely as an advertising service through which Partners can provide quotations for any forthcoming trip to Customers wishing to hire a Coach or Minibus. We do not own nor have we inspected nor do we have any control whatsoever over any quotation submitted on our site and we make no representations or warranties regarding any of the vehicles.

While we require Partners to advertise their services truthfully, fairly and accurately, and we take reasonable steps to remove Partners from our site following any complaint from a Customer or another Partner following an investigation, we have no control over the accuracy of any quotations or the capacity of any Partner to make a booking with a Customer.

As such, we disclaim all liability and responsibility for any loss or damage (including personal injury) suffered or incurred by you or another party arising from:

  1. any reliance by any user of our site, or by anyone who may be informed of any of its contents, placed on any quotation, commentary and other materials posted on our site by Partners, or any error or mistake or inaccuracy contained in any statement, description, representation or other information made about or in connection with a quotation;

  2. the act or omission of the Partner or any failure of the Partner to perform or comply with any of the terms of the contract between the Partner and Customer, including a failure to provide the vehicle on the requested date (whether due to a double-booking or otherwise), or a failure to provide the vehicle in the condition or with the amenities that such a vehicle was advertised on our site;

  3. any loss of or damage to personal possessions on a vehicle; or

  4. any incident or occurrence which takes place on a vehicle.

  5. Although we will do our best to prevent intentional misuse of our site and the dissemination of harmful programs via our site, we will not be liable for any loss or damage caused by any intentional misuse of our site or the distribution of viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site.


In certain circumstances, we may decide, in our sole discretion, that it is necessary or desirable to cancel the booking. You agree that Compare My Coach, the relevant Customer or relevant Partner, will not have any liability for such cancellations or refunds.

If we are in breach of these terms or otherwise liable to you (including, without limitation, for our negligence), we will only be responsible for any direct damages or losses you incur that result from your use of our site up to the value of the fees (if any) that you have paid to us. We shall not be liable for any indirect losses or damages suffered by you. Our liability to you shall not in any event include business losses (which includes without limitation loss or corruption of data, loss of profits or contracts, loss of revenue, loss of anticipated savings in expenditure, or business interruption) as a result of our breach of contract or negligence or otherwise.

This does not affect our liability for fraudulent misrepresentation or if something we do negligently causes death or personal injury, nor any other liability which cannot be excluded or limited under applicable law.

If you consider any of the content of any videos, photographs or any other material posted on our site by any Partner to be offensive, discriminatory, defamatory or libellous or otherwise inappropriate (“Inappropriate Content”), please notify us of such content by sending us details of the content you consider to be inappropriate and the reason why you consider such content to be inappropriate.

Upon receipt of notification that any content is considered to be inappropriate, we will review such content and shall decide whether to remove such content from our site.

Please send details of any content which you consider to be Inappropriate Content to us:

By post to: Compare My Coach, Flint Glass Works, G07, Jersey Street, Manchester, M4 6JW.

Repeat Infringer Policy

In accordance with the Digital Millennium Copyright Act (“DMCA”) and other applicable law, we have adopted a policy of terminating, in appropriate circumstances and at our sole discretion Partners or Customers access to our site who are deemed to be repeat infringers. We may also at our sole discretion limit access to our site and/or terminate the accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.

Interruptions in our service

Whilst we take every care to maintain the continuity of our site, the Internet is not always a stable medium, and errors, omissions, interruptions of service and delays may occur at any time. As a result, we do not accept any on-going obligation or responsibility to operate our site or any particular part of it.

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Contractual Relationship

We act as an agent for the Partner for the facilitation of quotations and bookings through our site and for purposes of onward distribution of your advertisements. Except for this relationship, nothing in this Agreement or in your use of our site creates, or is intended to establish, any partnership, joint venture or similar relationship between us and the Partner.

For the avoidance of doubt, we never act as a principal in connection with any of the services available on or through our site.

As between the Customer and us, nothing in this Agreement or in your use of our site creates, or is intended to establish, any relationship, partnership or joint venture between us and a Customer.

Law and jurisdiction

This Agreement is governed by law of England and Wales, and the courts of England and Wales will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site (although we retain the right to bring proceedings against you for breach of these terms in your country of residence or any other relevant country).

You agree to comply with all applicable laws, statutes and regulations concerning your use of our site. Each and every booking carried out on, or as a result of use of, our site is deemed to be completed within the United Kingdom and therefore shall be governed by and interpreted in accordance with the law of England and Wales.

Events beyond our control

We will not be in breach of this Agreement, or otherwise liable for any failure or delay in performance, arising from any circumstances beyond our reasonable control including, without limitation, strikes, lock-outs and other industrial disputes, breakdown of systems or network access, flood, fire, explosion or accident.


If a provision of this Agreement (or part of any provision) is found illegal, invalid or unenforceable, the enforceability of any other part of this Agreement will not be affected.


We may revise this Agreement at any time by amending the applicable web page or by publishing notices elsewhere on our site.


Any notices that you wish to send us should be emailed to us at Any notices that we may wish to bring to your attention will be displayed on our site or through email communications.

© Copyright 2023 

Compare My Coach 

Optimo Agency LTD  

All Rights Reserved

Privacy Policy

Please read our Privacy Policy thoroughly before using By using our site, you indicate that you accept the Terms and Policies relating to the use of Compare My Coach. Please do not use our site if you disagree with any information listed.

This document sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. By using our website (“Website” or “site”), you indicate that you accept this Privacy Policy. Please do not use our site if you do not agree to this Privacy Policy.

Compare My Coach, operated by Optimo Agency Limited (“we”, “us”) is registered in England, Company registration number: 12692669. Our registered office is:  Flint Glass Works, G07, Jersey Street, Manchester, M4 6JW, UK. We treat the personal information of site users with the utmost respect and confidentiality and take reasonable steps to ensure that your personal information is stored securely and accurately.

In general, we use the information we collect about you to help our Partners provide journey solutions to users of our site, provide information services to relevant third parties, improve the features and services we offer and support our own marketing and promotion efforts.

By accessing our Website and utilising our services, you acknowledge that you have read and understood this Privacy Policy and the information collection and handling practices outlined in it.

We may change this Privacy Policy from time to time so please check back regularly to keep informed of any updates.


This Privacy Policy describes in detail our policy and practices regarding our collection, use and disclosure of information about you.

We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us when you visit our Website or use our services.

What information we collect from you:


We receive and store any information you enter on our Website or give us in any other way. This includes information that can be used to identify you as an individual or to contact you directly (“personal information”).

Personal information includes information you provide us such as your first and last name, telephone number, postal and email addresses, user name and password. We request information about your travel plans, style, and preferences.

Automatic Collection of Information

We automatically collect some information from your computer or device when you visit the Website. For example, we will collect session data, including your IP address, web browser software, and referring website. We also may collect information about your online activity, such as pages viewed. One of our goals in collecting this automatic information is to help us understand the interests and preferences of our users and customise your user experience.

Cookies and Other Web Technologies

Like many websites, we use “cookies” to enable us to personalise your visits to our site, simplify the signing-in procedure, keep track of your preferences and to track the usage of our Website. Cookies are small pieces of information that are stored in the hard drive of your computer by your browser. Your browser will have the option to prevent websites using cookies (your browser’s help screen or manual will tell you how to do this), but please note that this may reduce the functionality of our site and other websites.

Like all websites, our servers automatically record “log files” containing information about the volume and characteristics of our website traffic e.g. Internet Protocol (IP) address, numbers of pages viewed, length of time spent on site. We use log files to build pictures of how our site is used, which help us to monitor and improve the service. We cannot identify you from your log files alone.

How we use your information

General purposes

Compare My Coach uses the information we collect about you for the following general purposes:-

  • to provide you with the services you request

  • to provide you with booking confirmation and updates

  • to manage your account, including travel notifications

  • to communicate with you in general; to respond to your questions and comments

  • to measure interest in and improve our services and Website

  • to otherwise customise your experience with the Website

  • to solicit information from you, including through surveys or reviews via our partner company Trusted Travel Reviews

  • to resolve disputes or troubleshoot problems

  • to prevent potentially prohibited or illegal activities

  • to enforce our Terms of Use


If you have signed up as a Partner, we will send you email messages at the email address you provide to us. Advertisers can update their information and change settings in their Account once signed in if they have signed up for an account. Whilst being a Partner with us your contact details will be entered into a separate secure system to produce monthly invoices directly to you via email.

Email Communications

We want to make it easy for you to receive quotation opportunities on our Website. One way we do this is by sending you email messages that contain information about your travel-related requirements that you have submitted. Please note that you will have the opportunity to choose not to receive these email messages if you change your mind after you have submitted a request by emailing us at to remove this request.

Please review “Your rights and choices with respect to the collection and use of your information” section below for more information.

With whom we share your information:

Compare My Coach may share your information with the following entities:

  • Partners who fulfil travel reservations. Throughout the Website and its affiliated sites, all services provided by third-party Partners are described as such.

  • For other internal purposes such data may include details of enquiries, bookings or other claims or events relating to bookings.

  • Please note that these Partners may also contact you as necessary to obtain additional information about you or your travel plans, to facilitate your travel reservations, or for other purposes consistent with the practices described in their privacy policies and terms of use.

  • Third-party vendors who provide services or functions on our behalf, including business analytics, customer service, marketing, distribution of surveys, and fraud prevention. We may also authorise third-party vendors to collect information on our behalf, including, for example, as necessary to operate features of our Website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.

  • Business partners with whom we may offer services in conjunction. You can tell when a third party is involved in a service you have requested because their name will appear either with ours or separately. We may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.

We also may share your information if we believe, in our sole discretion, that such disclosure is necessary.

  • To comply with legitimate and enforceable subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.

  • To investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Compare My Coach, our customers, or others; and in connection with our General Terms of Use and other agreements.

  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We also may share aggregate or anonymous information with third parties, including Partners and investors. For example, we may tell our Partners the number of visitors our Website receives. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

How Long We Keep Your Information for

We may retain certain information associated with your use of the Website in our archives, including for analytical purposes as well as for record-keeping integrity. The periods for which we retain your information depend on the purpose for which we collected it and we use it.

We will not retain your personal information for longer than is necessary for our business purposes or for legal requirements.

  • Specific journey information will be removed within 3 months

  • Customer data removed after 1 year if no activity since

  • Anonymise customer data 3 months after departure date


Your rights and choices with respect to the collection and use of your information

  • You can choose not to provide us with your personal information, although it may be needed to take advantage of certain features offered on the Website.

  • You have the right to ask us what personal information we hold about you by contacting us at the address below (see “Contact Us”) or by emailing us at

  • We respect your privacy and will not rent, sell or share personal information about you with other people or non-affiliated companies.

  • We endeavour to ensure that your personal information is relevant to its intended use, accurate, and complete.

  • Please note that we may send you other communications and administrative messages relating to your use of the Website.

  • We may from time to time send mail shots as part of our re-marketing strategy, if you do not wish to continue receiving such, please unsubscribe from the mailing list.


The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from the Website, you will not be able to access portions of our site.

How we protect your information

We want you to feel confident about using the Website to plan and book your vehicle hire, so we are committed to protecting the information we collect. While no website can guarantee security, we have implemented and maintained appropriate physical, administrative, technical, and organisational measures to protect the personal information you provide us against unauthorised or unlawful access, use of disclosure, and against accidental loss, damage, alteration or destruction. For example, only authorised employees are permitted to access personal information, and they only may do so for permitted business functions.

External links

Our Website may include links to third party websites. If you access other websites from the links provided on our Website, the operators of those websites may collect information from you which will be used by them in accordance with their Privacy Policy, which may differ from our Privacy Policy. We recommend that you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Call Recording and Monitoring

Please be aware that calls to and from Compare My Coach may be recorded. We may use the call recordings to monitor our customer service for quality or compliance purposes, to check the accuracy of the information you provide us, for fraud prevention purposes, or to provide training to our staff. We will retain the call recordings for as long as reasonably necessary to perform such activities and then delete/ anonymise them. Any personal information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.

Changes to this Privacy Policy

Compare My Coach may change or modify this Privacy Policy in the future. We will note the date that revisions were last made to this Privacy Policy at the top of this page, and any revisions will take effect upon posting. We encourage you to check this Privacy Policy from time to time to review the most current version.

How you can contact us

If you have questions about this Privacy Policy, or if you would like to request/ delete the personal data that we hold about you, please contact our Data Protection Officer at Compare My Coach, Flint Glass Works, G07, Jersey Street, Manchester, M4 6JW, UK, or email

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